american coach luxury lookbooks

Fleetwood Enterprises flagship motor coach brand, American Coach, is a leader in the luxury motor coach industry. The 2008 model year presented all new interior/exterior design updates, finishes and features that would solidify its leadership stance in the market and impress luxury coach travelers.

In an effort to personify and showcase each model’s beautifully-updated presence, I was tasked with concepting, creative directing, editing and proofing all original on-location photography, lookbook concept and design, team production supervision, and all press checks to ensure color accuracy and crisp production.

Award: Best In Show, Print, 2008 Inland Empire Addy Awards