ixpand for iphone product launch

Who doesn’t need more iPhone storage? The iXPAND line of products was created and designed to work exclusively with iPhone to charge, increase storage and back up iPhones. To get it off the ground, some pretty heavy creative exploration, team wide, was necessary.

I was tasked with creative concept and design of assets threaded across multiple online and offline touch points. Cleanliness, consistency and extensibility was key.