my passport ultra special edition launch

The WD brand’s newest premium portable drive underwent a fresh new fashion-inspired facelift with an elegantly-grooved metal finish. It was important to showcase this with directional lighting, crisp texture/finish and by creating sophisticated in-situ environments that would elevate this drive’s presence.

I was tasked with leading the charge with the creative concept, planning and development of product and in-situation photography, photo editing and final retouch, marketing asset design and development (print and digital), video assets and final production.