IFA Int’l Technology Show, EXPERIENTIAL, Berlin 2015

IFA is Europe’s premier technology show, attracting more than 150,000 visitors each year from over 130 countries. With an exciting new lineup of product innovations at the time, it was imperative we make a splash and provide an experiential booth presence that both engaged and entertained our various audiences.

With industrial designers, I led the concept, design and installation of the space that served to showcase how our new line of products would be enjoyed in the real world. With that, I recommended themed ‘micro spaces’ that included a product showcase and meeting area, as well as spaces that emulated a photography business studio, a gaming contest space with outside viewing, a theatre/demo room, and even an off-the-grid, interactive safari experience and photo opp that served as the best climates to showcase our new products and keep our guests engaged.

Result: With our $250,000 total investment, we enjoyed very high audience engagement, extensive multi-national editorial coverage, as well as securing over $3 million dollars in new orders.