WD SOCIAL INFLUENCER PRODUCT CAMPAIGN

WD tapped into leading influencers who were bonafide users and fans of our direct attached storage line of products. With this endorsement partnership, we utilized originally-created, UGC styled assets on their behalf to authentically connect with our audience.

In an effort to amplify their series of posts through paid media and retail and to drive engagement, I was responsible for the concept, design and final production of supporting assets such as print ads, retail display, e-blasts, display banners, P.O.P. and fulfillment.

Result: Over 100,000 total impressions and spike in unique visitors to the Western Digital store site.