WD Blue SN570 SSD / Adobe Creative Cloud Bundle

Western Digital teamed up with Adobe to offer an exciting new bundle package that featured our newest NVMe SSD performance storage device, along with a free 1-month subscription to the Adobe Creative Cloud. Targeting content creators, artists and designers, the goal was to deliver an aspirational message enabling our audience to thrive in their craft, while producing a relevant, dynamic visual that paid homage to their creativity.

Working alongside my talented lead senior designer, we closely collaborated to produce a vast set of global go-to-market creative assets featuring ethnicities that would resonate in all regions offered. The creative was very well-received from all global sales & marketing leads and editorial entities alike, and quickly saturated online e-commerce, retail, and channel properties.

Result: It became Western Digital’s top-selling WD Blue brand SSD drive, globally, to date.