WD_BLACK P40 GAME DRIVE Product Launch

The WD_BLACK gaming brand is a global leader in performance gaming devices. The P40 Gaming Drive was Western Digital’s first portable SSD Drive featuring upgraded speeds and an exciting multi-color LED illuminated base. It was imperative that we capture this lighting feature while still maintaining a sense of authenticity and realism true to the product.

I provided the lead creative concept, planning and creative direction of product and in-situation photography, marketing asset design and development (print and digital), complementary video assets and final production.

Result: Increased share spike in the portable detached gaming peripherals space.