WESTERN DIGITAL BRAND CAMPAIGN - ReBRAND

In an effort to modernize and personify the Western Digital (WDC) umbrella brand and place it more front and center amongst both B2B and B2C consumers, WDC was rebranded to include a new iconic logo mark that would be the centerpiece of the new brand design language surrounding the notion of limitless human potential. To bridge the gap between personal and business aspiration with everything that is possible to achieve.

To further tell this story, I was responsible for team brainstorm, ideation, concept, hands-on design, and production of new campaign assets across multiple customer touch points. The goal was to humanize the new brand design language, as well as pay homage to our valued audiences, bringing those two key elements together in a fluid, organic fashion. Below was a set I produced that emerged as one of the final selects.